Project Scope

Project Overview

This design case addresses the role of interface design in motivating and supporting dog adoption, with a focus on improving the user experience of existing dog adoption platforms. The project was initiated in response to the increased number of homeless dogs needing adoption due to the COVID-19 pandemic and economic factors, which have placed a significant burden on adoption agencies and shelters.

Objective

The primary objective was to design an interface that effectively supports and sustains the motivation of users — potential dog adopters — throughout the adoption process. The design proposal is intended to guide organizations in developing more user-friendly and emotionally engaging interfaces that can increase adoption rates.

Design Process

A human-centered design approach was employed, utilizing methods such as environmental analysis, workshops, surveys, interviews, and usability testing. The design process was iterative and included the development of wireframes, low-fidelity, and high-fidelity prototypes. The study also applied Norman's Three Levels of Design — visceral, behavioral, and reflective — to ensure that the final design addresses users' needs on all levels.

Outcome

The final result is a design proposal that outlines the key interface elements and features identified as crucial for maintaining user motivation. These include a matching system to pair users with suitable dogs, comprehensive information about the adoption process and the dogs, and an overall design that conveys trust and empathy. The proposal is intended as a blueprint for organizations aiming to improve their adoption platforms, ultimately helping more homeless dogs find permanent homes.